I think Gwen Stefani has to be one of those women that even if her style isn’t your cup of tea, you still have to admire her for being creative and unique. Certainly in recent years she consistently tops the best dressed lists in the media and her retro take on makeup is always en point. For me she represents fun and individualism – in both fashion and makeup. There’s always a twist in what she does and a whimsical vibe to it. So when I heard she was teaming up with Urban Decay to create their latest eyeshadow palette, I thought it was a match made in heaven. Urban Decay are known for being bold and dramatic so it seemed only natural for them to pair up with a strong woman like Gwen. The fact that this is the first celebrity collaboration that Urban Decay have done thus far kind of says it all! The packaging from the outset did not disappoint…
Industrial, sleek and edgy.
“UD carefully crafted the shadows with Gwen, filling a void by creating the exact shades she always wished she had in her collection. In the end, they loaded this palette with her 15 must-have shades of Eyeshadow (12 are NEW, and three are from the UD shadow collection). With an insane range of neutrals and a few jewel tones to mix things up, this is Gwen’s go-to kit to achieve her most iconic looks. And with these shades in your arsenal, you’ll have everything you need to recreate these signature looks for yourself.
Gwen had a hand in everything, including the case, which was inspired by her love of black-and-white graphic prints and antique gold accents. She also handpicked most of the shade names, which were inspired by her songs. There’s even a nod to the No Doubt song “Magic’s in the Makeup” on the palette’s huge mirror.”
Blonde (pale beige w/pink iridescent shift)
Bathwater (pale beige w/gold pearl)
Skimp (pale nude satin)
Steady (medium rose w/metallic gold shift)
Punk (reddish brown matte)
Baby (cool metallic rose)
Anaheim (light taupe-brown matte)
Stark (nude-pink matte)
Zone (medium brown matte)
Serious (smoky gray w/iridescent floating pearl)
Pop (pale coral w/iridescent sparkle)
Harajuku (metallic blue-pink w/iridescent micro-shimmer)
Danger (deep metallic royal blue w/blue micro-sparkle)
1987 (bright metallic yellow-gold)
Blackout (blackest black matte)
I’m a sucker for neutrals, especially pretty base colours for an all over lid wash. Steady and Baby are pure perfection and would incredible with one of the mid toned matte neutrals as a crease shade to add definition. Blonde and Bathwater are perfect for highlighting the inner corners of the eyes, whilst Pop lives up to it’s name and is great placed on the centre of the lid as a ‘pop’ of highlight. Punk is a fantastic warm brown that feels very autumnal and I like that it’s matte for daytime wear. Actually all of the matte shades are fantastic – I especially like Serious which is a smokey grey colour. It would be perfect for a more subtle, toned down smokey eye. All of the shades have impressive colour payoff, great texture and are really blendable.
Sometimes when palettes contain brighter shades, you’ll find it’s very unlikely that you’ll use them regularly. However, the brighter shades in this palette are actually toned just right to make them more versatile. The pink shade would be perfect as a base combined with one of the neutral tones in the crease, or even the warmer matte brown as a contrast shade. The metallic navy shade Danger would make an absolutely gorgeous smokey eye and the reflects in it make it much more forgiving to wear than a flat colour. It would also look amazing if you used it to line your eyes for the festive season.
You can buy the palette here for £40 (it’s currently out of stock but you can add yourself to an email list so you can be notified when it’s back in stock).